Nanjing businesses have been happily hold on the Golden Pig. Warm winter this year’s Spring Festival event, Nanjing fine weather, business enterprises quickly infuses the Spring Festival market, major shopping malls boss cheerfully told reporters yesterday, during the Spring Festival this year, sales rose 30%.
The city sold 790 million yuan business
According to Bureau of Nanjing, Nanjing-commerce business more than 50 key business sales statistics, during the Spring Festival in Nanjing more than 50 key business enterprises achieved a total sales of 790 million yuan, up 21%, an increase over the same period increased by 5 percentage points.
During the festival, wearing, style jewelry, food and some household appliances and other traditional commodities to New Year’s is still the mainstream consumption, while the performance of cultural consumption is also extremely obvious. Focus on monitoring enterprise in Nanjing clothing merchandise sales this 67 million yuan, up 24%; food, tobacco and alcohol sales of 120 million yuan, up 21%; gold and silver jewelry goods sold 14 million yuan, up 56%; Sports Entertainment, photographic equipment also increased by 45% and 62%. In addition, during the holiday season, flowers are very optimistic about sales, only sales of Nanjing Weber flower garden more than 1 million yuan, up twice.
“Tail” sales over the “head”
Kind of weather, sunny weather continued until the New Year 7. Oriental Mall’s planning manager, said by Valentine’s Day and the start of early spring this year (spring than winter passenger unit high), the East Mall in the year and not be overly optimistic sales forecasts, but the actual sales has forced them pleasantly surprised. “Especially fifth day of the day, our sales and even 40% more than last year, sixth day close to this level. Overall, a few days after New Year’s sales better than the previous few days.”
Golden Eagle Planning Department Manager Liu said: “51, 11, Chinese New Year Golden Week ‘tail’ sold more than ‘head’ phenomenon began two years ago, in recent years become apparent. Three main reasons: First, go to visit relatives, Travel back to consumers, and second, the field work in Nanjing consumers coming back, the three are part of the Nanjing consumers want to avoid the first few days of Golden Week, the flow of people. Therefore, the Golden Eagle in a few days after the Spring Festival will be the emergence of a small The sale is expected to climax. ”
Look down cold, hot spring
Nanjing down since early December when the market starts to have a comprehensive after sales peak, 12 mid-to late return of warmer weather has brought down jacket sales greater impact. Nanjing’s commercial from the Hua Lian and understand that this year, down jackets, were generally not satisfactory.
Commercial vice president of Nanjing Li Hongchang told reporters that this year’s Spring Festival market, Nanjing is the bulk of commercial sales of spring clothing and jewelry commodities, particularly commodities jewelry, the sales during the Spring Festival this year, more than double the same period last year. Meanwhile, the new 100 shops, the East Mall and Suning relevant for the Galaxy have also said that as the reason for warm winter this year than ever before spring OTC nearly half a month ahead of schedule. With spring sales momentum, various shopping malls in the New Year than during the same period, sales increased by 30%, Suning Galaxy is due to open a shop in Xinjiekou growth, with sales last year rose by 100%.
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